2016上海财经大学学术讲座：Selling through mom and pop: Traditional retail channel selection in megacities-大学生活动-赛氪

发起人：上海财经大学国际工商管理学院

活动地点：上海上海市上海财经大学国际工商管理学院206

时间：2016年12月02日 10:00 ~ 2016年12月02日 11:30

活动内容

一、主题

Selling through mom and pop: Traditional retail channel selection in megacities

二、报告人

Jiwen Ge Eindhoven University of Technology Ph.d candidate

三、时间

2016-12-02 10:00 至 11:30

四、地点

国际工商管理学院206

五、报告人背景介绍

Mom and Pop stores are traditional small independent retailers that are present in large numbers in the megacities of the developing world. In the aggregate, they often represent the largest sales channel for Consumer Goods Manufacturers, who can choose to deliver to this channel either directly - visiting tens of thousands of stores per day - or via wholesalers - saving on distribution cost but forfeiting the direct access to the store owners to promote their brands and develop demand. We study the decision of the manufacturer whether to deliver directly to the nanostores or whether to use the wholesale channel strategy, and characterize the optimal policy. We show that the decision depends on two key characteristics of each channel strategy, namely the absolute profitability of the channel strategy, which is based on the gross sales margin and the logistics operating cost, and the growth-adjusted profitability of each channel strategy, which also factors in the growth potential of each channel strategy

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活动信息

发起人：

上海财经大学国际工商管理学院
时间：

2016年12月02日 10:00 - 开始

2016年12月02日 11:30 - 结束
活动地点：
上海上海市上海财经大学国际工商管理学院206
费用：
免费
限额：
不限

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2016上海财经大学学术讲座：Selling through mom and pop: Traditional retail channel selection in megacities

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盘点近期官宣缩减学硕名额、改为专硕的高校清单

奉劝27保研人，不要坐等九推捡漏，8月预推免才是主战场

2016上海财经大学学术讲座：Selling through mom and pop: Traditional retail channel selection in megacities

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